This presentation is a part of IHA’s 21st Annual Virtual Health Literacy Conference.
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Black Americans are less likely to have advance directives and to receive hospice care, compared to White Americans. This is a social justice and racial equity issue. To address these injustices, community-based and community-led programs must be developed. To inform program development, a needs assessment was conducted with two focus groups comprised of Black professionals who serve Black New York communities. The focus groups highlighted challenges in identifying acceptable language (e.g., terms such as “died” or “transitioned”), conversational barriers, systems of oppression, and the need for trustworthy and accessible resources. We will explore these findings and provide recommendations.